Core Principles of Successful Marketing Strategies

A Brief Case Study

Do you know that the pug dog was largely recognised as the ‘Hutch Dog’ in India in the 2000s? Don’t believe me? Try Googling Hutch Dog and see it by yourself. But, why am I talking about a dog breed and an advertisement from a decade ago? Hold on, getting there. Okay, let’s come back to 2020. How many times did you come across an ardent Vibhav Sisinty’s LinkedIn program ads? It is on Facebook, Instagram, the games you play and literally every digital space that has ever existed. Close your eyes for a second and think about when you saw an advertisement the last time. Must be a few minutes ago. Right?

All the lore above is to elucidate how marketing is in every fabric of our lives starting from a calendar to a huge hoarding on your way to work. When you see a huge sale on that hoarding, you wouldn’t hesitate to buy the least useful things, because you’re getting them for half the price. We are not discussing how intertwined they are with our lives but how they help businesses succeed.

Let’s cut to the chase now. Did you notice the 99 pricing lately? It is in every store you go to. But, what about it? This is called Persuasive Marketing. There is a proven record of sales going uphill after the execution of the given strategy. The marketers use human psychology to devise persuasive marketing strategies to expand their sales. Many such strategies manipulate you into buying their products. And, that’s how marketing should be!

The Divine Alliance of Marketing and Business

We all know the audience is engaged, but how are businesses benefited?

Let me explain that too. Would you buy a pair of Nike shoes if they were not promoted as much as they do? Multinational corporations like Nike uses brilliant strategies to advocate for their products in foreign markets. Can you believe they built an incredible brand value in just 16 years in a third world country? They built 100 years of trust in just one and a half decades where a pair of shoes is considered a luxury in many parts of India. Of course, marketing is not the only factor that contributes but it does 40% of the job. Pretty much the half. Incorporating strategies suiting the market takes years of groundwork and compelling execution. It is not just about the MNCs but, many start-ups and small businesses are catching up the pace through none other than, the digital media.

All the instances we talked about have a lot of factors that we can derive. Analysing all the things we’ve talked, it brings down the article to 4 factors: Engage, Build Reputation, Sell and Grow.

The Hutch advertisement engaged the audience like never before. Thus, it lives post a decade. Vaibhav Sisinty places himself everywhere so much so that you could always recognise him. That is reputation building. The 99 pricing strategy is one of the most successful tactics until date. Thus, it sells. Nike established its brand value in a completely different country. They expanded their business and grew. Need better examples? Just open your phone or switch on the TV. Uhm, no need. Just peep out of your window. You’ll at least find one banner about a product.

Bottom Line

All the successful brand spend most of their profits on promoting their products. Today, digital media has made it possible to step up the game. Not only did it get easier, but affordable. What else do you need when you can spend a teeny-weeny bit of your profits and reach billions? But, the easier it got to promote, the harder it got to get noticed among lakhs of brands and promotions online. To leave a mark, you gotta do it right, buddy!