Content that leaves you ‘content’

You take three different newspapers in the morning, living in India we are aware of one news that is everywhere (not vouching for it’s relevance). Content is more than just a simple line up of words. It is about the choice of words, their arrangement and more importantly its hook points.

Every content written is supposed to deliver a piece of information or some message. It is important to keep in mind by the writer that it is formulated in a way that it makes it easier for people to relate to it. Put yourself in the audience’s place, you know one line that will make you go “ME TOO” and you will leave everything and read the entire article.

Content has incredible powers and if constructed in a way in which the writer is able to express themselves along with capturing the audience by their heart it is deemed perfect. Good communication skills and a flare of writing can get you places where you can become the next Ellen De Genres. It is very important that one realizes that all the people they adore watching on Television or in the movie hall are all a creation of the script or the content their writers are preparing for them.

Good content is not created at a whim, unlike movies great ideas for a viral content usually come after sessions of brain storming and drafts. Obviously you are not looking at the first cut, that line was rehearsed many a times.

Content is truly what rules the world. It is not just about passing information anymore. It is about how you put it on the platter. The audience here is ready to be engaged and it is important that we give them what they demand. It is only after knowing the potential of the content and its allurement that advertising companies have started placing their bids considering people’s attention span and intrigue.

It is essential that the people who toil for hours working on the content which ultimately is presented by someone else get their due credit. It is time we realize their worth and the significance of their work in the society and put them in a place they have earned a right to be.